One of the fastest ways to grow your practice is to create (and then worship) your referral network. There are several ways to create them. Here are a few: Create a network with lawyers and law firms with whom you do not compete: First, identify the areas you and your...
What would you do if your business dried up tomorrow?” I posed this question to some of my favorite rainmakers—all successful lawyers from a variety of different practice areas. I thought it would be a unique way to identify some great marketing strategies… and...
My clients know that I love the phrase “four bangs for the buck.” For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure...
