May 21, 2019 | Business Development
One of the fastest ways to grow your practice is to create (and then worship) your referral network. There are several ways to create them. Here are a few: Create a network with lawyers and law firms with whom you do not compete: First, identify the areas you and your...
Jul 31, 2018 | Business Development
What would you do if your business dried up tomorrow?” I posed this question to some of my favorite rainmakers—all successful lawyers from a variety of different practice areas. I thought it would be a unique way to identify some great marketing strategies… and...
Jul 28, 2015 | Business Development
My clients know that I love the phrase “four bangs for the buck.” For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure...
Jul 22, 2014 | Business Development
My job as a law firm marketing consultant is to always give lawyers the best advice to help them get more business. I am going to give you my very best advice today that could make all the difference in your practice. It will be very short and sweet and I am sorry,...
May 27, 2014 | Business Development
Several years ago, at an American Bar Association law practice management section marketing conference, a partner with a prominent intellectual property firm told the audience a wonderful story. He described how the firm had set out to do more IP work for an industry...
