Articles & Tips
Marketing Lessons from a Powerhouse Female Rainmaker
I have known Cheryl Nicolson for over 10 years. I thought I should tell her story as she has done what very few lawyers that I know have done. She started her firm, Nicolson Law Group, with one client, Electrolux Home Products, in 2008. She came from big law. Today, a...
Why Having a Happy Workforce Should be Part of Your Marketing Plan
Let’s say you had a choice: You needed to hire a law firm, and your choices were one where the staff was indifferent and unengaged, and the other was a law firm where the staff was happy, caring and involved. I know which one I would pick. One of the great law firms I...
Nine Unique Ways to Differentiate Your Practice from the Competition
A recent call to the Pennsylvania Disciplinary Board indicated that there are over 14,000 lawyers in Philadelphia County alone. That’s a lot of competition for you and your firm. A great number of these lawyers are unlikely to be hired if they do not stick out or...
What Would You Do if Your Business Dried Up Tomorrow? Rainmakers Respond
What would you do if your business dried up tomorrow?” I posed this question to some of my favorite rainmakers—all successful lawyers from a variety of different practice areas. I thought it would be a unique way to identify some great marketing strategies... and I...
Lessons from the PI Bar: Expand Your Practice Through Referrals
I listened in on a recent webinar hosted by one of my longtime marketing gurus, Larry Bodine, who is chief marketing strategist for LawLytics web marketing in Tucson, Arizona, and medical malpractice attorney John Fisher of Kingston, NY.
A Tale From the War Room: How One Law Firm Started 2018 Right
[View and Download PDF article] I thought I would begin 2018 by telling you about a very industrious and special law firm—that will remain anony-mous—which has begun the year in an outstanding way from a marketing perspective. I have the great privilege of working...
Marketing Boot Camp: Get Your Tools in Order Now for Success in 2018
[View and Download PDF article] Some of you may have holiday shopping on your mind. That’s fine—but I would rather you consider making sure that your list includes important marketing tools that will be needed for effective business development in 2018. So, in no...
20+ More Things My Rainmakers Did Last Month
If ever there was a business development cheat sheet, this is it! Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to...
Client Service Initiatives: Two Firms Putting Their Money Where Their Mouths Are
I am a client service junkie. I admit it. I am always on the lookout for law firms who are doing more than lip service and actually creating protocols and initiatives to make every client feel special. And it is well worth the effort. According to BTI Consulting,...