Archive Blog
What Free Things Should You Be Doing for Your Clients?
We all know now that your invoice is likely the most read piece of paper or email that your corporate client receives, and I am sure your clients are delighted beyond words to receive your invoices, right? What? Not true? Well, this could be the case if you are giving...
Marketing With Personal Touches That Cost Next to Nothing
I was told three stories this month by different lawyers that I must share with you. Each tale made me realize that some very small gestures – made by lawyers – can have a profound impact on their clients. At a time when marketing budgets are stressed, lawyers should...
10 Marketing Activities Small, Midsized Firms Should Engage in Now
I am sad to say this but many small to mid-sized law firms are seeing flat revenues. This trend can be reversed if law firm leaders encourage their colleagues to do the following right away. READ MORE [PDF]
Getting Extreme Mileage Out of Your Speaking, Writing Efforts
My clients know that I love the phrase “four bangs for the buck.” For decades I have been preaching that every expenditure of non-billable marketing time spent writing an article or preparing a speech should be repurposed at least four times to get maximum exposure...
What Clients Want From Lawyers: A Blueprint for Your Practice
I have been a law firm marketing consultant for over 20 years and during that time I have spoken to hundreds of your clients. I know what they want. Plain and simple, if you want to grow your practice, follow this blueprint. READ MORE [PDF]
Ideas to Get Credentialed and Develop Your Own Reputation
In many law firms, senior partners with well-known practices and reputations can overshadow the business development efforts of younger partners and associates. Their reputations can loom extremely large. This can cause younger lawyers great frustration in...
12 Steps to Make Your Law Firm Website Bio Work for You
Did you know that the bio pages of a law firm website are usually the most heavily visited of any portion of a law firm’s site? It’s true and yet, after reading thousands of lawyer bios, I have concluded that most do very little to effectively promote their subjects....
A Marketing Consultant’s Argument for the End of ‘Dress Casual’
My job as a law firm marketing consultant is to always give lawyers the best advice to help them get more business. I am going to give you my very best advice today that could make all the difference in your practice. It will be very short and sweet and I am sorry,...
Where Should You Be Spending Your Legal Marketing Time?
Several years ago, at an American Bar Association law practice management section marketing conference, a partner with a prominent intellectual property firm told the audience a wonderful story. He described how the firm had set out to do more IP work for an industry...
How to Market a Commercial Litigation Practice: Experts Opine
Commercial litigators have long bemoaned the episodic nature of their practice – and used it, dare I say, as a crutch or rationale for not engaging in active business development. While they may not know when or where their next case is coming from, there are definite...
Give Your Referral Sources a Ton of Tender Loving Care
A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into “what’s in it for me” and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a...
Does Your Firm’s Marketing Committee Get Anything Done?
The words "marketing committee" have never, in my experience, made anyone smile. In most firms, they are viewed largely, on the one hand, as a necessity and, on the other, a waste of attorney time. For the most part, I would agree. There are some exceptions. Some...