"Networking: If Done Right, It Really Works"
By Stacy Clark
Are you afraid to network? Does it seem like a real pain to you and something that has never produced any results? Well, if you do it right networking can actually be fun and productive. But, it is all about doing it right - not just grinding your teeth through it. The art of networking is about starting conversations - and then relationships - with others. From a business development standpoint, your ability to start relationships with other professionals successfully and memorably will greatly help you grow your practice.

published December 2009 in the online publication, Law Practice Today

"Tips to Drive Traffic to Your Web Site"
by Stacy West Clark and Jason P. Lisi
You have just developed, or revitalized, a now wonderful Web site. You have poured dollars and time into creating an informative and client-friendly site. Or, better still, you have developed a microsite dealing with one specialty area of your practice. Now what? How do you get visitors to come to your site?

published August 20, 2009 in The Legal Intelligencer

"Associates in Law Firms - Rise and Market"
by Stacy West Clark

published June 16, 2009 in The Legal Intelligencer

"25 Value-Added Services to Offer Your Clients for Free"
I want you to consider all of the “free” things you can do for current clients, referral sources and potential clients, and if you do the steps I outline below, you will get business, you will get referrals and you will actually come out of this hard time way ahead of your competitors.

published April 21, 2009 in The Legal Intelligencer

"Listen to the Voice of Your Clients"
Listen hard to what your clients really want.

published January 13, 2009 on Philadelphia Bar Associations's YLD Ezine

"Empowering Firm Staff to Generate More Client Business"
by Stacy West Clark
published October 21, 2008 in The Legal Intelligencer

"Reassure Your Clients in Tough Times"
Times are tough for everyone. Go out and visit your clients.

published September 30, 2008 on Philadelphia Bar Associations's YLD Ezine

"Innovation Can Lead to More Business for Firms"
by Stacy West Clark
published July 29, 2008 in The Legal Intelligencer

"Is Your Next Client Just a Click Away?"
by Julie Meyer and Stacy West Clark
Cover story in The Philadelphia Lawyer, Spring 2008
©2008 The Philadelphia Lawyer. Used with permission.

"Targeting Industries Can Build Strong Practices"
Published March 18, 2008 in The Legal Intelligencer

"Law Firm Marketing: Pitching to a Prospect and Getting Your Ducks in Order"
Published January 15, 2008 in The Legal Intelligencer

"30 Years of Law Firm Marketing: How Far Have We Come?"
Published October 16, 2007 in The Legal Intelligencer

"Creating Sources for Referrals Can Be a Resource for Lawyers"
Published March 20, 2007 in The Legal Intelligencer

"Focus on Following Up: Getting Work From That Speech You Just Made"
Published February 8, 2007 in Young Lawyer, The Legal Intelligencer

"Can a Client Seminar Bring You Business?"
You bet –if you do it right! Ten (Ok 11) fast tips.

"Cherishing Your Clients"
How to make the most of client interviews to bring in more work.

Published in the December/January 2006 issue of Legal Marketing

"The Golden Rule of Keeping Clients: Do Unto Them as You Would Have Your Doctor Do Unto You!"
Published November 9, 2006 in The Legal Intelligencer

"Red Hot Branding"
Activities that can help to maximise the long-term success of your branding initiatives.

Published in the August/September2006 issue of Legal Marketing

"Let It Rain"
Non-marketing staff can play a key role in securing business-development opportunities outside of targeted marketing campaigns. Stacy West Clark details some popular - and effective - approaches to rainmaking for lawyers.

Published in the June/July 2006 issue of Legal Marketing

"Hunting for Clients: How to Get Started"
Many lawyers in the Delaware Valley have thought long and hard about getting more business. If you are one of the many who would like to have a bigger book of business, you have probably asked yourself, "How do I get started? What should I do first? What tools do I need? Where should I spend my valuable time?" Here come your answers.

Published April 13, 2006 in The Legal Intelligencer

"Extreme Marketing: Ten tips in Ten Minutes"
At the recent meeting of the ABA Law Practice Management Section, ten lawyers, consultants and in-house marketers provided marketing tips in 10 minute segments in a session called “Extreme Marketing Makeover.” Marketing consultant Stacy West Clark covers their top points.

Published December 24, 2005 online on the Law Marketing Portal

"Marketing Tips from Top Female In-house Lawyers"
Four high-powered women in-house counsel spelled out how to get their business at a recent ABA meeting. Stacy West Clark pinpoints winning tips including: pitch the lawyer, not the firm; give advice that the GCs can give to the business execs; and have a great secretary.

Published December 3, 2005 online www.LawMarketing.com

"Is Your Marketing a Laughing Matter? How Law Firms Are Winning Business with Humor"
Humor strikes a chord and makes the moment memorable. And law firms are increasingly putting it to use in their marketing and recruiting materials to very serious purpose—with big effects.

Published October/November 2005 in the ABA's Law Practice: The Business of Practicing Law

“Law Firm Marketing. 15 Quick Ideas to Grow Your Practice in 2005”
Since the "birth" of law firm marketing in the late 1970s, lawyers around the country have experimented with scores of different marketing activities in an effort to increase their business. Some of these activities worked, many did not. Those that failed resulted in lawyers squandering away precious hours and marketing dollars.

- Published Winter 2005 in The Philadelphia Lawyer

“Law Firm Marketing. Don't Get Left Behind: What Small Firms Can Learn From What the Large Firms Are Doing”
Firms are pouring time, energy and money into creating innovative and interactive Web sites and blogs. Many firm Web sites provide news of attorney speeches and awards, and provide copies of firm press releases, practice-area newsletters and lawyer-authored publications.

- Published Summer 2004 in The Philadelphia Lawyer

“Small Firms and Solos are Delivering Giant-Sized Client Service”
Imagine having a physician who never keeps you waiting, returns your phone calls right away, gives you his or her home phone number to call if you don't feel well after office hours and e-mails you regularly with news about specific new medical advances that might affect you - all without being asked to do so! This is exactly the kind of service some small firms today are delivering to their clients. In today's high-tech, 24-hour, non-stop world, solo practitioners and small firms are coming up with extraordinarily clever ways of providing their clients with exceptional legal work and service.

- Published July 2004 in Strategies: The Journal of Legal Marketing

“Your Assistant Is Your Secret Marketing Edge"
Are you overlooking one of the greatest tools in your marketing arsenal? You are if you're failing to give your legal assistant or secretary an active role in your business development efforts.

- Published September 2003 in Law Practice Management

“Women Rainmakers Share Their Top Tips”
Fee-earners from across the continent e-mailed their best tips on an ABA listserv, recommending steps to take and books to read.

- Published June 2004 in Professional Marketing North America